茶隐 袋泡茶

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一根丝带贯穿,仪式感“礼物盒”与便携性“手提袋”强概念的袋泡茶包装设计,满足于产品所想面对的群体—20-30岁年龄阶段职场人的消费及使用场景。茶作为一种健康饮品,在劳累的职场生活中,喝茶成为了一种便利而轻松的放松方式。我们将包装作为一个礼物盒的形式,来让整个喝茶的过程变得更有仪式感,传达“慰藉自己”、“治愈自己”、“爱自己”的概念,将袋泡茶作为“送给自己的礼物”来传递给消费者,用“礼物”、“丝带”的概念贯穿整个设计。丝带不仅用于“礼物盒”的装饰,将丝带打开之后用作盒子的手提袋用于便携。并且在正面的平面视觉中将丝带作为茶包的“线”,与泡袋图形相结合来凸显产品属性,选用哑光银卡纸来凸显“礼物”的概念,加强包装的质感。泡袋图形用马赛克和线条结合的方式来绘制了六个产品不同口味的形状,在包装开口处的贴纸和袋泡茶挂耳处使用了图形的简化图案,信息采用可视化的排版,产品拼音也跟随“丝带”的线条感做了线段的表达,整体使包装更具有识别性、艺术性和变化性。

A ribbon runs through the teabag packaging design with a strong sense of ceremony "gift box" and portability "handbag", which is satisfied with the consumption and use scenes of the 20-30 workplace people that the product wants to face. As a healthy drink, drinking tea has become a convenient and relaxing way to relax in the tiring work life. We use the packaging as a gift box to make the whole tea drinking process more ritual, convey the concepts of "comforting oneself", "healing oneself", and "love oneself", and use the teabag as a "gift" "Own gift" is passed to consumers, and the concept of "gift" and "ribbon" is used throughout the design. The ribbon is not only used for the decoration of the "gift box", but also used as a tote bag for carrying the box after the ribbon is opened. And in the front plane vision, the ribbon is used as the "line" of the tea bag, combined with the bubble bag graphics to highlight the attributes of the product, and matte silver cardboard is used to highlight the concept of "gift" and enhance the texture of the packaging. The bubble bag graphics uses a combination of mosaics and lines to draw the shapes of the six products with different flavors. The stickers at the opening of the package and the teabag hanging ears use simplified graphics to make the entire package more recognizable and artistic. And variability. The information part uses visual typesetting, and the English letters in the pinyin part of the product are also expressed in line segments following the line feeling of the "ribbon".

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