橙谷CHENGGU
自然植萃·女性个护
包装设计

橙谷—天然植萃身体疗愈师，致力于为25-35精致女性提供「高效护理x情绪价值」的植萃个护解决方案。在“悦己”成为主流的今天，橙谷用功效+情绪双重价值，回应身体护理从实用到情绪滋养的消费升级，让每个日常瞬间成为自我对话的「小圆满」。本次包装设计重点以“小圆满”作为出发点，提出“圆”作为识别记忆，表达“圆满、日出、月色、橙子、植萃”等含义，强调利用科技与植萃传递情感价值。

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在外包装设计上以圆筒结构贯穿整个系列，并以简约半圆渐变橙色强调品牌力，以橙唤醒日出，带来新的疗愈体验，同时传递了东方美学气息。内容物瓶器根据不同品类，采用朦胧磨砂质感与光亮塑料，其上的圆形凹陷私模设计呼应橙谷之橙的植萃属性，同时模拟按压开启的仪式感，增强符号记忆，提升产品品质感；同时在内设计功能性圆卡垫片，关注开启细节，让用户与品牌进行更深的内在连接。

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Orange Valley - natural plant extract body healer, is committed to providing 25-35 exquisite women with plant extract personal care solutions of "efficient care x emotional value". Today, when "pleasuring oneself" has become the mainstream, Orange Valley responds to the consumption upgrade of body care from practical to emotional nourishment with the dual value of efficacy + emotion, making every daily moment a "small perfection" of self-dialogue. The focus of this packaging design is "small perfection" as the starting point, and "circle" is proposed as the recognition memory to express the meaning of "perfection, sunrise, moonlight, orange, plant extract", emphasizing the use of technology and plant extracts to convey emotional value.

 

In the outer packaging design, the cylindrical structure runs through the entire series, and the simple semi-circular gradient orange emphasizes the brand power, awakens the sunrise with orange, brings a new healing experience, and conveys the oriental aesthetic atmosphere. The bottles of contents are made of hazy matte texture and bright plastic according to different categories. The circular concave private mold design on them echoes the plant extract properties of Orange Valley Orange, while simulating the ritual sense of pressing to open, enhancing symbolic memory and improving product quality. At the same time, functional round card gaskets are designed inside, paying attention to the opening details, allowing users to have a deeper internal connection with the brand.