The philosophy of eclecticism runs through the design, and "professionalism, ingenuity, tolerance, and self-satisfaction" are the brand genes of FIRELADY FUR. The brand logo is designed as a combination of graphics and text. It is arranged in two lines up and down and the first letter F is connected for use. After the connection, the double F graphics with varying thicknesses are combined with the sense of scale and size of the card to form a sense of symbolic memory and contrast; the brand The color is set as "red" which is full of romanticism, passion and neutral color, and "white and gray" which are simple and universal. The use of color in product materials is mostly open or internal, allowing people to break the boundaries and feel the brand's spirit. Professional and embracing difference and individuality.