Firelady Fur
付智恩皮草

折中主义的哲思贯穿设计,“专业、匠心、包容、悦己”是FIRELADY FUR的品牌基因。品牌logo设计为图文一体,将其上下2行排列并将首字母F连接进行使用,连接后粗度变化的双F图形,并与卡尺度量感相结合,形成符号记忆与反差对比感;品牌色设定为充满浪漫主义且热情并富有中性色彩的“红”,与简约通用的“白、灰”,色彩在产品物料的使用多为开启或内部,让人们打破束缚界限,感受品牌的专业性并拥抱差异与个性。

The philosophy of eclecticism runs through the design, and "professionalism, ingenuity, tolerance, and self-satisfaction" are the brand genes of FIRELADY FUR. The brand logo is designed as a combination of graphics and text. It is arranged in two lines up and down and the first letter F is connected for use. After the connection, the double F graphics with varying thicknesses are combined with the sense of scale and size of the card to form a sense of symbolic memory and contrast; the brand The color is set as "red" which is full of romanticism, passion and neutral color, and "white and gray" which are simple and universal. The use of color in product materials is mostly open or internal, allowing people to break the boundaries and feel the brand's spirit. Professional and embracing difference and individuality.

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