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L`EYECI is a skin care brand that targets the inner and physical lifestyles of modern women. We extracted the EYE from the English name of the brand, L`EYECI, and used the eye as a creative point to design the LOGO part of the brand vision. We extracted the meaning of the Eye of Providence to express the visible nature and art of the brand; in the English design, we combined the leaf "~" graphic representing nature with the text design, which is young and memorable while highlighting the brand's sense of quality; the brand color uses a combination of dark green and light gray-green to express the natural and transparent comfort of the brand.

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