Petiboxy宠物鲜食
​品牌/包装设计

Petiboxy派特小盒致力于为宠物提供科学、健康、安全的宠物鲜粮，秉持科研级别的标准和“宠物优先”的理念，协助家长们真诚守护每个毛孩子的三餐四季。

设计围绕“爱”进行展开，在品牌字设计上，提取位于“pet”和“boxy”中间的字母“i”作为前后单词分割，并将“i”做特异处理，突出品牌的宠物属性；“i”同“爱”，上下连接为“pet爱boxy”，强调消费者收到的产品形态为宠物爱吃的保鲜鲜食箱；i字母变形为正方与圆形的组合形式，以方表现boxy方盒子特征，并将此图形作为品牌的强识别符号，在品牌延展中呈现更多品牌识别延展的可能性与统一性，在品牌色的建立上均使用宠物猫狗能识别到的蓝&黄&紫&绿色系，充分体现品牌所倡导的“宠物优先”理念；

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Petiboxy is committed to providing pets with scientific, healthy and safe fresh pet food. It adheres to scientific research standards and the concept of "pets first" to assist parents in sincerely protecting every furry child's three meals a day and all seasons.

 

The design revolves around "love". In the design of the brand word, the letter "i" located between "pet" and "boxy" is extracted to separate the front and back words, and "i" is treated specially to highlight the pet attribute of the brand; "i" is the same as "love", connected from top to bottom to form "pet love boxy", emphasizing that the product received by consumers is a fresh food box that pets love to eat; the letter i is transformed into a combination of square and circle, using the square to express the square box characteristics of boxy, and this graphic is used as a strong identification symbol of the brand, presenting more possibilities and unity of brand identification extension in brand extension. In the establishment of the brand color, the blue, yellow, purple and green series that can be recognized by pet cats and dogs are used, fully reflecting the "pet first" concept advocated by the brand;