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In order to welcome the upcoming Chinese Year of the Rabbit, ZUCHA launched a limited gift box for the 2023 Year of the Rabbit—SHOU ZU DAI TU, and congratulate the New Year with a festive atmosphere and colors. On the outer box, flocking technology is used to make the two three-dimensional suede rabbits "giving gifts" and "receiving gifts" more dynamic; the sides are the upper body and lower body of the rabbits, to show the liveliness and joyful atmosphere of the rabbits jumping up and down . The lining paper is printed on transparent sulfuric acid paper to simulate the form of Spring Festival couplets, and the "Fu" card is inserted into the lining paper. When the gift box is opened, the word "Fu" comes into view. Combined with the rabbit graphic, it adds the feeling of New Year's harvest blessing.

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