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四时赋草本养生泡腾片茶饮包装设计

四时赋茶饮倡导简单、健康的新中式养生方式,以泡腾片茶饮形式随时随地补充营养,获得身心疗愈。在包装设计上,我们将“一板药”的概念贯穿其中,运用银卡材料和泡腾片泡罩结合模拟胶囊感受,凸显产品的健康功能性特征;外盒设计上,我们将正面分为9个圆圈并根据不同口味做两两结合进行排版,产品名与图形位于其中,在不同口味包装上圆圈位置各不相同,体现产品系列感;信息排版方式源于中药处方和古书籍排版形式,强化产品中式养生的观念;图形设计上提取宋体字中的字型笔画组合拼接为不同原材料植物图形,将中式养生的观念贯彻于包装之中。


Sishifu Tea advocates a simple and healthy new Chinese way of maintaining health, using the form of effervescent tea drinks to replenish nutrition anytime and anywhere and obtain physical and mental healing. In terms of packaging design, we have integrated the concept of "one plate of tablets" throughout, using silver card materials and effervescent tablet blisters to simulate the capsule feel, highlighting the healthy and functional features of the product; in terms of outer box design, we divided the front into 9 circles are combined in pairs according to different flavors for layout. The product name and graphics are located among them. The positions of the circles on the packaging of different flavors are varied, reflecting the sense of product series; the information layout method is derived from the layout form of traditional Chinese medicine prescriptions and ancient books. Strengthen the concept of Chinese health care in the product; in the graphic design, the combination of fonts and strokes in Song typeface are extracted and spliced ​​into plant pattern different raw materials, and the concept of Chinese health care is implemented in the packaging.

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