圣元集团
Super RecheRche奶粉包装设计

项目背景：
圣元国际集团（Synutra International Inc）是国内首家在美国纳斯达克上市的母婴营养食品生产企业，公司始建于1998年，集团以“专业 关爱 可信赖“为发展理念，致力于整合全球资源优化和改善母婴营养方案；圣元Super RecheRche-COMFORT优博系列跨境产品定位于95-00后的中高端人群，以100%水解乳清蛋白(小分子/低致敏)、接近母乳(HMO)、精准分龄营养与干湿混合工艺四大卖点为主；
设计说明：
Super RecheRche 奶粉包装设计以“光束照亮”作为包装创意点与识别视觉锤，在包装设计中，将品牌名称“Super RecheRche”上下2行排列，选择中间字母“p”与“e”，使其作为发光点照亮画面，将光束进行双层设计并结合聚光灯舞台，将且与“S”旋转符号(品牌SUPER首字母&肠道好消化吸收）融合；HMO产品卖点作为光束下重点展示部分，传达产品的独特的技术研发；在产品不同阶段延展上，将阶段数字站在聚光灯舞台下，意指产品将照亮每个阶段的宝宝，也代表了家长们对孩子的未来期望；

Project Background:
Synutra International Inc is the first domestic mother and baby nutrition food production enterprise listed on NASDAQ in the United States. The company was founded in 1998 and adheres to the development concept of "professional care and reliability". The group is committed to integrating global resources to optimize and improve mother and baby nutrition solutions. Synutra Super RecheRche COMPORT cross-border products are positioned for the mid to high end population after 95-00, with four main selling points: 100% hydrolyzed whey protein (small molecules/low allergenicity), close to breast milk (HMO), precise age-specific nutrition, and dry wet mixing process;
Design Description:
The packaging design of Super RecheRche milk powder uses "beam illumination" as the packaging creative point and recognition visual hammer. In the packaging design, the brand name "Super RecheRche" is arranged in two rows, with the middle letters "p" and "e" selected as the luminous points to illuminate the picture. The beam is designed in a double-layer manner and combined with a spotlight stage to blend with the "S" rotation symbol (the first letter of the brand SUPER&intestinal digestion absorption); The selling points of HMO products are highlighted under the light beam, conveying the unique technological research and development of the products; In the extension of different stages of the product, placing stage numbers under the spotlight means that the product will illuminate babies at each stage, and also represents parents' expectations for their children's future;