UP VITALITY SELTZER
UP VITALITY SELTZER the overall design from branding to product packaging uses the rocket as a large logo to reflect its characteristics. The brand LOGO design is based on the brand name UP and is isomorphic with the characteristics of the rocket, and the bottle cap element is added to the top to highlight the beverage attributes of the product. The overall proportion of the bottle design is slender, the bottle body is a curve that shrinks and extends upward, and four evenly distributed boosters are used at the bottom to make the shape of the rocket more clear; the product name of the flat part is designed as a vertical type of text with a sense of technology, The information such as the content of selling points is arranged in a left-aligned sense of order. At the same time, the flat section flavor illustrations are drawn on the back of the bottle. Through the light refraction of the front and back and the material's light refraction, an uncertain visual effect is created, and the whole is full of a unique and high-level feeling.